What if a simple email to set up your listing presentation could totally swing the odds of winning the listing in your favor?
I was on a call with Bestagents member Kim Turner this morning.
Kim and I were workshopping some ideas and I shared something that has been very effective for a number of agents in my private client group.
In fact, I would say it has the power to supercharge your chances of winning more listings at presentation?
And it must be a secret because nobody eyes is doing it! :-)
I’m also going to suggest this is a drop-everything-and do-right-now kind of thing!
In a sec I’ll give you a Pre-Listing email that’s killing it right now for one very specific reason... Your potential selling client gets to see your testimonials!
…PLUS I have a special kicker that will take your ‘authority’ through the roof.
Here’s the thing: Most agents don’t give potential selling clients their testimonials until AFTER the Presentation.
Many thanks for the feedback and interest from last week's show about the real estate marketing funnel I've built and the launch of the Bestagents Founders Membership.
In this week's episode, I'm going to take you through the 3 critical stages of a dedicated real estate marketing funnel then you're going to meet one of the nicest guys in real estate, RE/MAX Canada's Broker of the year.
All that and more coming right up.
The funnel concept is simple. I can even 'show' you in a podcast episode like this:
Imagine a funnel.
In my mind it's a red funnel. But it's big. Say 1 metre or 3 feet in diameter at the top and 2 metres or 6 ft deep.
At the bottom it takes a right-hand turn for another 3 feet and at the end, money comes out in the form of listings and sales.
The real estate funnel is made up of 3 parts: First and obviously is leads coming into the top of your funnel.
Next is 'nurture' where your CRM takes over directing you to employ a range of innovative connectors like email, text, phone, hard mail and social media. This stage is critical because it's warming up and building the relationship with your new contact. It's also critical because it will determine your new contacts perception of you where, essentially, they're asking themselves; Is this the agent I'll be choosing to sell my property.
The third and final stage is often triggered by one of your CRM connectors. It's the all-important listing stage.
This is where your hard work and investing in stages one and two of your funnel pays off.
The listing process is where you on-board your new client with a regular and digital pre-listing kit and industry best listing presentation
I've made a video that shows you exactly how the real estate funnel works. You can check it out at bestagentsinc.com/founders
Earlier this year I had the pleasure of connecting with RE/MAX Broker of the year, Asif Kahn.
A recipient of RE/MAX's prestigious Diamond & Chairman's awards plus Hall of Fame & Lifetime Achievement awards, Asif runs a highly successful team based in Markham just east of Toronto. He also co-hosts a weekly radio show called ON THE MARKET, on The Region which is 105.9FM.
In case you don't know, Eastern Canada has a very strong RE/MAX presence and has done from the early days when the RE/MAX brand was just getting started.
That makes winning Broker of the year all that much harder. I was keen to learn some of the challenges Asif faces, and how he sets his agency apart.
We get into the key aspects of Asif's brokerage that set him and his team apart including his charity and community work.
I think you're going to like this episode. There are lots of valuable takeaways and I'd like to thank Asif for sharing so much awesome content.
Welcome to Bestagents! Please take a listen to this episode as soon as you can. It contains important information to help you get the most from your membership
I firstly want to say a BIG welcome to Bestagents and thanks for joining us. I'm humbled you have chosen to become an exclusive member and also that you have placed your trust in me and my team to grow your personal brand