Info

Top Agents Playbook: Ray Wood presents The Podcast for Real Estate professionals in Australia, New Zealand, the USA and Canda

Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.
RSS Feed Subscribe in Apple Podcasts
Top Agents Playbook: Ray Wood presents The Podcast for Real Estate professionals in Australia, New Zealand, the USA and Canda
2019
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Mar 26, 2019

If you can't clearly illustrate your point of difference BEFORE your listing presentation, your chance of getting the fee you deserve is almost zero.

And here's the thing... if you can't get your seller a better result than ANY of your competition, why would they hire you?

There are 3 things you need to do to ensure your seller understands you are better than the rest.

  1. Send 6-8 testimonials from your sellers as part of your pre-listing kit that says how you achieved a result HIGHER than your sellers expected and that you were able to handle multiple buyers (a bidding war)
  2. Send a video or preferably a compilation video of happy sellers saying the same thing
  3. Sharing one or two case studies at your listing presentation

And if we're working together, there's actually a 4th thing that is a powerful reminder of your point of difference:  It's when you deliver a copy of How To Sell Your Home For More with your pre-listing kit.  How To Sell is my best selling book. It's $39.95 from Amazon.com but I supply it at cost to agents I work with.

Here's my elevator pitch.  I have used it for many years and I believe it's one of the best real estate pitches going around.

"Mr and Mrs Seller, the thing I love about the real estate is that it has no recommended retail price. I use a system that helps my sellers achieve the highest possible price, can I show you how it works"

I think you'll get a lot out of this short session.  I not only believe it makes a ton of sense, I and agents I coach have been using it for years with powerful results so it's a proven formula.

It's the first week of Spring here in Ontario and the snow and ice are starting to melt. My drive takes me across some beautiful country.  Unlike Australia, water is everywhere. Lake Ontario (the large body of water at the bottom of the map below) is the last of the 5 great lakes which are said to hold 20% of the world's fresh water.

Screen Shot 2019-03-26 at 8.47.26 AM

0 Comments
Adding comments is not available at this time.