With real estate it’s quite simple: if you fiercely refuse to blend in, you can’t help but stand out.
My guest for this week's episode is LA-based super agent, Peter Lorimer.
Peter is an Entrepreneur, Real Estate expert and co-host of the top-rating NETFLIX series “Stay Here” which helps struggling property owners redesign and market their short-term rentals into moneymaking showstoppers.
But before real estate, Peter had another life:
Born and raised in the UK, he achieved tremendous success as a widely sought-after Music Producer working alongside the biggest names in music including Pink, Sheryl Crow, INXS, George Michael, Christina Aguilera and more.
He accumulated over 30 #1 Billboard chart hits by his retirement from the music industry in 2003. Wow!
On a quest for new business ventures, Peter began investing in the LA property market.
In 2005, he joined Keller Williams Realty and went on to become the #1 Agent at his brokerage three consecutive years in a row.
In 2009, he earned the prestigious distinction as the #1 top producing Keller Williams Agent for the entire LA region.
In 2010 Peter launched PLG Estates based in the heart of Beverly Hills and aimed at serving the who's-who of the creative entertainment world, which blossomed with its anti-establishment mantra and its policy of no-vanilla.
Peter and his team of more than 200 handpicked agents dance to the beat of their own drum while catering to a discerning clientele.
I believe we need less agents and more marketers and those with the courage and drive to shake things up are forging some of the most dynamic and successful businesses in the world.
Peter is living, breathing proof this works. He's part realtor, part Hollywood and part creative director attracting household names as loyal clients.
When you've finished listening to my interview with Peter, can I suggest you head over to his website PeterLorimer.com where you can feast on a visual treat of stunning marketing images, engaging videos (that Peter actually produces himself) and world-class copy that tells the stories so important to drawing a crowd and keeping them.
Back when I was kicking off this podcast, I’d been listening to Super Agents Live which is the number 1 rated podcast for agents hosted by Toby Salgado.
Then I had a thought…
What if I connected with Toby and we interviewed each other for our shows?
It would be a win-win and we could share each episode with our respective audiences and help spread the word.
I emailed Toby and he said “I’m In”
That was back in January of 2016. It was my 33rd episode.
Super Agents Live is closing in on 300 episodes and Toby works hard to deliver excellent content each week.
Can I suggest you subscribe to his show on iTunes or Sticher or wherever you download your podcasts by searching Super Agents Live or go to SuperAgentsLive.com
Toby is also a huge fan of radio adverting and works with hundreds of agents helping them win more listings and make more sales in their local area.
It doesn’t matter where you are, Toby knows the game and can probably get you very sweet deal on airtime. He also knows what type of stations work for real estate marketing and what don’t.
He’s happy to chat and give you more info, so if you’ve ever wanted to break into radio advertising and stand out from the crowd, this is an excellent opportunity from a proven global authority.
Check out MyRadioExpert.com for more info.
This episode is pretty much me and Toby talking real estate marketing and what’s working right now. He shares some valuable insights.