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Top Agents Playbook: Ray Wood presents The Podcast for Real Estate professionals in Australia, New Zealand, the USA and Canda

Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.
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Top Agents Playbook: Ray Wood presents The Podcast for Real Estate professionals in Australia, New Zealand, the USA and Canda
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Now displaying: July, 2019
Jul 29, 2019

Take this <a href="https://www.shoreagents.com/" rel="noopener" target="_blank">short test</a> and see if you're ready to step up to a VA

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The never-ending quest for increased productivity and leveraging time against results continues to change our world. And in real estate, perhaps more than any other industry, time is our currency.

We all have the same 24 hours in a day, so what makes one agent 10 times more effective than another?

How do successful agents take 10 weeks holiday each year and live the dream of a so-called 'balanced life' while others labouriously tread the hamster wheel of continuous struggle with time and money?

Think back just 25 years to a very different world where we walked into a bank to do our banking, walked into a travel agent to choose and book a vacation or paid obscene amounts of money for marketing and graphic design then waited or days or weeks for delivery.

Post-1995, the Internet of things has not just changed the way we live, it continues to alter almost every aspect of our lives and careers.... and at breakneck speed

Take powered flight for example. Did you know it's less than 70 years between The Wright Brothers and the Lunar landing?

Today we do our banking online, we Google the best vacation deals or whip up a stunning flyer, infographic or social media post in <a href="https://jigglar.com/" rel="noopener" target="_blank">Jigglar</a> in just a few minutes.

So what's my point?

Quite literally and like never before, the world is at your fingertips and a rapidly growing bunch of agents who understand the power of change and the accompanying opportunities are achieving major breakthroughs by delegating non dollar-productive tasks to a virtual assistant.

Not convinced? Okay, let's look at this another way.

If your annual income is around $180,000, you work 6 days a week, you're hourly rate is around $70.

If you're a full-time admin assistant doing all the things a full-time admin assistant does, working 48 weeks a year from 9 to 5, 5 days a week for a salary of say $60,000 your hourly rate is around $30

There are really just 5 dollar productive activities top agents focus on:
Doing an open home
prospecting in any form
Securing a price reduction
Meeting with a potential seller and delivering a listing presentation
and negotiating and documenting a contract

In a perfect world, everything else can be delegated.

But most agents won't hesitate to bury themselves in the thick of thin things and sail headlong into non-dollar productive tasks.

Yes okay, there are things that need doing but shouldn't you focus on building your brand and getting in front of more clients?

And here's what happens: As soon as they switch to traditional assistant tasks they've just given themselves a 60% pay cut on their hourly rate.

Instead of sticking to the tasks that deliver them an income at an hourly rate of $70 bucks, they're doing $30 an hour stuff and wonder where the day goes.

Real estate is the perfect industry for a virtual assistant because so much of what we do can be systemized. Rinse and repeat.

Virtual assistants are not new but one Australian real estate entrepreneur has identified a big gap in the market and based himself in the Philipines to build and grow a highly efficient team of assistants working for agents in a growing number of countries.

Stephen Atcheler set up shoreagents.com to meet the needs of time-starved agents everywhere. His people are real estate trained and know what they're doing.

By basing himself offshore where his team live and work, he's 100% hands-on recruiting and training the best people who deliver outstanding results.

In fact, if you're not sure whether you're ready for a VA, Stephen has set up a short questionnaire or 'are you ready' test at shoreagents.com to help you take things to the next step. You'll find it at shoreagents.com and there's no obligation or charge for this service.

So, you have the ultimate solution to increased productivity at your fingertips ready to go.

Before I bring Stephen into the show, let me leave you with one thought: The fact is, the only time we make money in real estate is when we're in front of a seller or buyer.

Imagine if you had more time to focus on those 5 key dollar productive actions, knowing there is someone competent and capable working in the background to support you on a daily basis... and keep in mind, you're not paying anywhere near $30 bucks an hour.

Stephen and his team are changing lives and careers with a powerful real estate specific support platform.

Take the test at shoreagents.com or head to the show notes at for this episode at TopAgentsPlaybook.com/153 to watch my interview with Stephen and a link to shore agents and contact points.

Keep in mind, real estate top agents all have a fantastic support team so why not explore this awesome opportunity to reach your goals faster

Get Stephen's book, <strong>The Offshore Tipping Point</strong><a href="https://www.shoreagents.com/off-shore-tipping-point/" rel="noopener" target="_blank"></a>

<strong>Contact Stephen</strong><a href="https://www.shoreagents.com/contact-us/" rel="noopener" target="_blank"></a>

<strong>This is the website link</strong><a href="https://www.shoreagents.com" rel="noopener" target="_blank"></a>

<strong>Connect with Stephen on LinkedIn</strong><a href="https://www.linkedin.com/in/stephen-atcheler-b6004662/" rel="noopener" target="_blank"></a>

Jul 18, 2019

Meet Arabella Hooper. This is what happens when focus and discipline meets an organized plan!<!--more-->

There's a saying that goes; if you want to get something done, give the job to a busy person, and if you're into extreme productivity, getting results and squeezing a little more out of each day, I think you're going to love this interview.

My guest today is a 16 year veteran and this is the first year she nominated to be listed in REB's Top 100 agents in Australia.

She's also a mother of four young children so I'm thinking the only way she can achieve such impressive results is because she's organized with industry-best systems.

Her entry into the list of elite top earners is due to pure numbers in terms of listings and sales. She's not selling $5 million dollar homes in Sydney or Melbourne, she based in the beautiful hills district just outside Adelaide South Australia.

And for my listeners not familiar with the Adelaide Hills, we're talking about some of the most beautiful country on earth. Lush green rolling hills, horse studs, hobby farms, larger commercial agricultural operations and home to some of the most successful and award-winning wine companies in Australia and the world.

Arabella Hooper is a team member at Harris Real Estate.  As you'll hear in a moment, there's little time for indecision and time-wasting in her world. Listen out for her strategy on working with unmotivated sellers and how she's learned about the damage they can do to your productivity and your business.

And we get into the weeds on some very relevant ideas that will help you lift your results.

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<a href="https://www.harrisre.com.au/directory/arabella-hooper/" target="_blank"><strong>Meet Arabella</strong></a>

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