I think you'd be looking far and wide to find anyone with more passion energy, drive and enthusiasm than America's #1 real estate auctioneer Ben Brady.
But there's a bit more to the story...
A little over 5 years ago, Ben and his team spear-headed the Harcourts attack into the US, setting up in Los Angeles California.
In that time, Ben has become the #1 Auctioneer in the US selling more than $4 Billion worth of property under the hammer.
I don't want to dwell on this but do you have any idea how massive that is?
It's the real estate equivalent of getting a bunch of football supporters to start following another team.
It requires something way beyond normal selling skills, but as you'll hear in a moment, Ben is well beyond normal with the ability to overcome seriously huge setbacks and challenges that would probably make you and I head for the bar.
As I'm thinking through this intro, I'm looking to highlight takeaways that you can apply to your business and as you're about to find out, they're everywhere.
The challenges required to pull something like this off are nothing short of phenomenal starting with Ben's ability to surround himself with an impressive real estate auction and marketing team plus creating a series of engaging campaigns to win over Californian home sellers with a totally foreign and untested method of sale. Not to mention designing a compelling counter-attack to combat the ingrained US agent and consumer belief that selling by auction is reserved for distressed sales like bank foreclosures.
This interview gives deep insight into the will, determination and focus required to take on any big challenge. So if you're looking for some next-level inspiration to take your personal brand and results to the next level, I think you're going to love this session with Ben.
If you listened to my recent interview with Melbourne's Glen Coutinho who moved to LA this year to run Harcourt's #1 office in Beverly Hills, you might remember their stats Glen shared for the last year:
They auctioned 1200 homes with a clearance rate around 92% and days-on-market at 35 compared to an area average of 120. If that isn't delivering a better way to buy and sell real estate, I don't know what is.
Harcourts awesome marketing campaign invites real estate consumers and agents to RETHINK REAL ESTATE.
And in the last year, Harcourts' Auction wings have spread to record auction results in Hawaii, Oregon, Nevada and the Canadian province of Brittish Columbia.
If that's not enough, Ben and his dynamic young team have their sights set on even greater challenges which you're about to discover...
The real estate technology invasion is well underway with tech giants and startups everywhere trying to force their way between the agent and the seller.
In fact, I believe the changes we're seeing and about to see represent the greatest shift in the real estate industry as billions of dollars continue to fuel an ever-growing number of direct-to-consumer start-up businesses competing with you for the attention of property sellers and buyers.
I don't really see there's anyone to blame here and not all startups succeed, but those that do are going beyond disrupter status to change the way real estate is being bought and sold. The simple fact is, that if you throw enough money at something, then sooner or later you'll get traction.
There was a time, not so long ago, when the real estate agent's role was purely transactional. You won the listing, you found a buyer, negotiated a contract, said sayonara and hoped the seller would call you if they ever needed to sell again.
Today, agents looking to stay relevant and compete against the Zillows, Redfins, Open Doors and iBuyers are left with little choice but to broaden their range of services to go well beyond the transaction and oversee and guide their clients through the complete buying and selling experience.
Phoenix Arizona is an affluent desert city of 1.7 million and the sprawling suburbs with high real estate turnover are a popular proving ground for the next big thing,
Staying relevant and staying in business is easier said than done so smart agents are looking for ways to increase market share, build relationships and go way beyond the transaction.
If you've listened to any of my shows before, you'll know my real estate success formula is all about attracting the attention of consumers (and I'm talking about anyone in your community with a pulse) and continually providing relevant and valuable communication. So when the time comes to sell, they reach out to you instead of the app on their phone.
In today's episode, we're going to connect with one Phoenix agent who's seen the writing on the wall and is making moves to attract his own local market traffic.
And the good news for us is that he's ready and willing to share everything he knows and his mantra makes sense: When you look for ways to be more than just about the transaction good things can happen.
And wait until you hear what he's doing!
I know many of you like to listen to some episodes more than once because there's so much gold. I think this might be one of those.
At 5,380 metres (or 17,600 ft) Mt Everest Base Camp is the final resting place and launch pad for an attempt to summit the world's tallest mountain at almost 9000 metres or 29,000 ft.
From all reports, the trek up to the Base Camp is grueling and not all of Jet's team were successful.
Some people succumb to altitude sickness faster than others but everyone pays a price for breathing thin air.
As you'll discover in a moment, it was an epic adventure but also a great personal challenge as the team faced a number of serious obstacles along with the constant temptation to quit.
Jet's forte is helping agents achieve their personal goals and ambitions by giving them tools to influence their mindset.
If we accept that personal success which, by the way, I define simply as happiness, is the result of a series of decisions, then anything you can leverage to make the best decisions has gotta be worth it.
The good news is that, in real estate, it's easy to identify the things that hold us back...
And things like picking yourself up after a setback and developing resilience with mental toughness.... which by the way, I believe is something anyone can acquire if they want.
but... I already know what you're thinking, these things are easier said than done
You can download them now at TopAgentsMindset.com
A trip to Everest Base Camp can only be described as an extreme adventure.
And it's interesting to listen to Jet share his experience of the adventure so soon after he got home.
Jet's a guy who likes to think deeply about things and he had plenty of time to do just that on the trip.
In fact, he came up with 10 mindset ideas for agents and he shares them during this interview.
You may have seen that a number of climbers who were at Everest Base Camp at the same time as Jet and the team didn't make it back from the summit alive last month.
In fact, people have perished on their way to Base Camp itself which gives you some idea of just how risky the trek can be.
Personally, I have learned a lot from Jet in the last year and many of my own private client group have told me how much Jet's download has helped them as well.
For me, a self-confessed distraction junkie, learning the power of focus and discipline has helped me take things to the next level. Acquiring the skill set to think and plan better has been an enormous help as well as taking a moment to pause and breathe before launching into a decision I'll later regret.
I've learned life is not so much about what happens to you, it's how you handle what happens to you that counts.
I think you'll enjoy this interview with Jet. His teachings are things of value and his guidance is a shining light for many on a dark highway.